D&G (Pardeep)

For our montage sequence, either the one in the beginning or the end, I think we should use this advert as its very influencing- Simi and Dipz said they want to buy it which proves my point:) I think this advert proves our point because it doesn’t just promote and persuade us to buy the watch, in a sense it promotes this glamorous lifestyle and in order to obtain this desirable lifestyle (which is almost as good as a celebrity‘s life) we NEED the watch.
In our documentary, we focus on how the media influences us to consume, so this advert is useful. Despite the fact that it is unrealistic and the perfect lifestyle portrayed is unachievable, we as the audience cant help but get sucked up into the idea of getting this perfect flawless fun life.
Things that make it effective:

• its almost like a music video
• fact that people are climbing out of the frames
• females/males within the advert act as a sex object
• it all kinda flashes-like a pulse
• the split screen- can't explain what i mean but still..
• Also the music is parallel is completely appropriate-sounds wicked!!